The Goodyear Tire & Rubber Company started in 1898 with just 13 workers producing bicycle and carriage tires. From that first bicycle tire, Goodyear quickly grew to become one the world's largest tire companies with one of the most recognized brand names, now employing about 65,000 associates in locations around the world and annual sales of more than $15 billion.
Today, together with its U.S. and international subsidiaries, Goodyear develops, manufactures, markets and distributes tires for most applications. It also manufactures and markets rubber-related chemicals for various applications. Goodyear is also one of the world’s largest operators of commercial truck service and tire retreading centers. In addition, it operates approximately 1,100 tire and auto service center outlets where it offers its products for retail sale and provides automotive repair and other services. Goodyear manufactures its products in 48 facilities in 21 countries. It has marketing operations in almost every country around the world.
The Goodyear Strategy identifies where we need to go next as a company. It builds on what we do well, acknowledges the progress we have made, and guides how we will continue to win in a rapidly changing and increasingly competitive environment.
It states our goal clearly and directly: Deliver sustainable revenue and profit growth while increasing the value of our brand.
Our Strategy Roadmap defines who we are in one simple phrase: ONE TEAM Driving Performance – on the road, in the marketplace and throughout the company.
It distills our strategy to three clearly defined, interdependent, elements:
HOW WE’LL WIN - Three interdependent strategies for winning in an increasingly complex market: Innovation Excellence, Sales and Marketing Excellence, and Operational Excellence
HOW WE’LL WORK - Our “How We’ll Work” section highlights five interdependent behaviors/competencies to engage and enable associates to realize their full potential and best deliver on business goals. Some of these behaviors are apparent today; others are aspirational. All are important to executing our strategy: Act with Integrity, Energize the Team, Promote Collaboration, Be Agile, Deliver Results.
WHERE WE’LL FOCUS - Our “Where We’ll Focus” section comprises five interdependent real-world priorities that cross all areas of excellence and are driven by our core behaviors/competencies: Consumer Experience, Customer Service, Quality, High-Value Segments, Mastering Complexity.