McCann PR convinced us through creativity and through the complexity of the strategic approach, providing consistency and uniqueness to our communication plans, said Alexander Weigl, ABSL President in Romania.
The partnership between ABSL Romania and McCann PR aims to support the development and implementation of projects that will highlight the importance of the business services industry in Romania and the contribution it has in the overall local economy.
The Association of Business Service Leaders in Romania (ABSL) is a powerful voice in our economy, one of the largest employers of young labor force, mostly made up of recent graduates, and an active advocate for the expansion of the business services industry in Romania. We are excited and eager to lay the foundations of this trustworthy partnership and to contribute, through our expertise in strategic communication, to strengthen this important economic sector, said Imola Zoltan, Managing Partner McCann PR.
ABOUT ABSL ROMANIA
The Association of Business Service Leaders in Romania (ABSL) is a leading organization representing the business services sector, gathering high profile companies which conduct business in the area of Shared Services Center (SSC), Business Process Outsourcing (BPO), Information Technology Outsourcing (ITO), Research and Development (R&D).
For further information, please visit www.absl.ro.
ABOUT MCCANN PR
McCann PR is one of the most important PR agencies in Romania, considering its annual turnover, long term partnerships with clients and notoriety of projects developed. McCann PR is affiliated to the international network of Weber Shandwick and is part of the McCann Romania group.
For over 10 years, with a team of over 30 consultants, McCann PR offers PR services which include corporate & brand communication, media relations, digital & social media relations, crisis management, reputation management, public affairs, community relations, internal communication etc.
Among McCann PR’s most important clients are Coca-Cola and Coca-Cola Hellenic Romania, Unilever, Heineken, MSD, HTC, Enel, Carrefour, Ecorom, Teamnet, Ymens, Provident, City Insurance, GDF SUEZ Energy Romania, Strauss Romania, Federal-Mogul, Honeywell etc.