The most innovative projects in the business services industry were awarded at the ABSL Gala

//The most innovative projects in the business services industry were awarded at the ABSL Gala

Press Release


May 24th, 2021

The most innovative projects in the business services industry were awarded at the ABSL Gala

ABSL (The Association of Business Service Leaders in Romania) awarded the most relevant projects in the business services industry. The event, in its 6th edition, took place online.

The most valuable projects carried out by companies in several categories (such as innovation, business excellence, CSR, colleague of the year), were judged and presented to the audience.

“Fortunately, our industry was perhaps the best prepared for isolation. The very term of outsourcing says this intrinsically, as it consists of activities that are done, by definition, remotely. However, 2020 brought many challenges to the companies in the industry, in areas such as project and team management, teamwork, ensuring continuity of services from the very first days of the pandemic and delivering them at the highest level to customers all around the world, as well as the recruitment process. Last year took to the next level the attention that companies pay to employees, their families and the community. It also gave a push to digitalization, process automation and innovation, as proven by the projects entered in the competition”, says Ciprian Dan, President of ABSL.

The winners of this edition are:

The Business Leaders in Business Excellence category, which seeks to recognize the highest productivity and significant improvement in results, was won by Deutsche Bank Global Technology, followed by Wipro Technologies and Microsoft Romania, in the second 2nd and 3rd places.

Deutsche Bank Global Technology won thanks to its eAuction project, a tool developed by the company’s Procurement Team. This software allows suppliers of goods and services to compete online, in real time and to provide best prices for goods and services.

The Business Leaders in Business Innovation category focuses on rewarding the development of innovative solutions, the most important feature of the business services industry. The winning company is Hewlett Packard Enterprise, followed by Deutsche Telekom Services Europe Romania and Wipro Technologies in the 2nd position and Goodyear Operation Romania in the 3rd.

The Edge-to-Office project, developed by Hewlett Packard Enterprise, is a new program which boldly reimagines the way teammates work. It’s a different take on hybrid work – one designed to emphasize that team members are connected no matter where their workplace is located, as they are united by the DNA of the company that has as central points organizational culture, goals and customers.

The relation with customers and partners has been the biggest challenge throughout the pandemic, because it often involved major changes in the way we organize or interact. The Business Leaders in Customer Experience category rewards the best solutions found by companies in improving services and customer relations. This year, the first place is won by two companies – Microsoft Romania and Wipro Technologies. The second place went to Societe Generale Global Solution Center and the 3rd place to Allianz Partners Bucharest.

During the state of emergency, Microsoft Romania has developed for the Regina Maria Health Network the first virtual clinic for online consultations. The project was developed in a record time of only 10 days.

Wipro Technologies developed the Moses project for one of its largest customers. The project improves the billing system by automating and redesigning processes, thus increasing efficiency and reducing the number of people leaving the company.

The Business Leaders in CSR category was won by Societe Generale Global Solution Center, the 2nd place went to Deloitte Regional Audit Delivery Center and the 3rd place to Deutsche Bank Global Technology.

Code Hero, the winning project developed by Societe Generale Global Solution Center, helps 2,000 children between the ages of 9 and 13 in rural areas or small towns develop digital skills, programming and the so-called “soft skills” (financial education, public speaking, how to make a good presentation etc) so that they later have an increased chance of finding a job.

The Business Leaders in Talent Development & Education category was won this year by Deloitte Regional Audit Delivery Center and by Eucom Business Language. The 2nd place went to Genpact and the 3rd place went to Teleperformance Romania.

The Onboarding program, developed by the Deloitte Regional Audit Delivery Center, is dedicated to juniors hired through online recruitment and involves four-week online trainings that develop technical and teamwork skills.

#LearningMustGoOn is the project developed by Eucom Business Language. The project consists of monthly meetings in which Personal Development and business books are presented, and many of the most important ideas encountered and discussed during these meetings, including with the authors of these books, are turned into action points to be later implemented

Valentina Ponorache of Hewlett Packard Enterprise won the Collegue of the Year category. This category aims to appreciate those people who are distinguished by the attitude and energy they bring to the team, who volunteer and are mentors and who have strong personal values.

The jury of this gala consists of representatives of the industry and of the business world:

Georgiana Andrei – Corporate Sales Director | Regina Maria The Heatlth Network

Elena Ardelean – Dealer Business Manager Central Europe | Steelcase Inc.

Bogdana Buhos – Director | PWC

Maria Florea – Key Client Director | JLL Romania

Aura Luca – Executive Vice President Operations Hungary and Romania, Skanska Commercial Development Europe

Cătălin Micu – Partener | Zamfirescu Racoti Vasile & Partners

Mihaela Perianu – Managing Partner | Dale Carnegie Romania

Andreia Stanciu – Head of ACCA – South-Eastern Europe

Mădălina Vilau – Managing Director | Marketing Insiders


About ABSL

The Association of Business Service Leaders in Romania is the most important organization representing the business services sector, gathering in its composition the most important companies in the market that carry out their activity in fields such as Shared Services Center (SSC), Business Process Outsourcing (BPO), Information Technology Outsourcing (ITO), Research and Development (R&D).

The role of ABSL Romania is to support the expansion of the Business Services sector and its transformation into an important vector of Romania’s economic growth. The association achieves its goals by facilitating the collaboration of key players, engaging authorities, and interest groups in developing key operational aspects of the industry.

ABSL Romania includes both local and multinational companies, regional and global leaders as well such as: ACCA, Accenture Services, AECOM, Allianz Worldwide Partners, APT Prohuman, Bosch Service Solutions, Be Think Solve Execute, British American Tobacco, Brightway, Carestream Dental, Cegeka Romania, Conduent, Connect44,  Colt Technology Services, CWS Business Global Services, Datanet System Software, DB Schenker, DB Global Technologies, Deloitte Audit, Deutsche Telekom Services Europe, DXC Technology, Ernst & Young, Eucom Business Language, Euromaster Tyres & Services, EXL Service, Genpact, Global Remote Services, Goodyear Dunlop Tires Operations Romania, Hewlett Packard Enterprise, HP Inc. Romania, Huawei, Kellogg’s Global Business Services, KMG Rompetrol, InterGlobe Technologies, Luxoft Professional Romania, Linde Global Services, Majorel, Mercedes Benz, Microfocus, Microsoft Romania, Michelin Business Services, Molson Coors, Mood Media, Office Depot Service Center, OMV Petrom Global Solutions, Optima Solutions Services, PwC Romania, Process Solutions, Procter&Gamble Marketing Romania, Randstad, Renault Business Services, Rinf Tech, Samsung SSCE, SCC Services Romania, Selir, Sia Group, Societe Generale Global Solution Centre, Stefanini Romania, Suvoda Software, TDCX Romania, Teleperformance, TELUS International, Total Global Services, TotalSoft, UniCredit Services, Valoris Center, Veeam Software, Vertiv Romania, Visma Software, Vodafone Shared Services Romania, Waters Corporation, Webhelp, Wipro Technologies and WNS Global Services Romania.

Also, COS, Dale Carnegie, JLL, Regina Maria, SKANSKA, Steelcase and Zamfirescu Racoți Vasile & Partners support ABSL as the association’s strategic partners. For more information: